The Dual-Brain CMO: Integrating The Art And Science Of 21st Century Marketing

The fact is, marketing at its best is about creating remarkable connections between people and brands, and nobody wants to feel like a data point.

from Forbes Real Time http://www.forbes.com/sites/onmarketing/2017/08/07/the-dual-brain-cmo-integrating-the-art-and-science-of-21st-century-marketing/
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