The demand for retail personalization, brought by technology, is forcing chief marketing officers to act as hybrid executives — part brand marketers and part systems integrators. But new research suggests technology is not enough, and that personalization takes a retail community.
from Forbes Real Time http://www.forbes.com/sites/bryanpearson/2017/08/08/the-6-trillion-cmo-3-ways-to-put-personalization-into-hyper-focus/
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