The largest consumer brands in the world have shaken up their entire supply chain with the latest trend in management – zero-based budgeting. In response, marketers and agencies servicing those companies must find efficiencies, generate new models and produce measurable outcomes to survive.
from Forbes Real Time http://www.forbes.com/sites/onmarketing/2017/08/02/surviving-zero-based-budgeting-for-marketing/
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