In my work with clients over the past few years, I’ve been taking stock of several approaches that marketers increasingly are taking to provide themselves with checks and balances to their storytelling. In this article, I look at surveys, signals, and an approach to synthesizing the two.
from Forbes Real Time http://www.forbes.com/sites/giovannirodriguez/2017/08/10/storytech-think-about-testing-your-big-idea-before-spending-big-bucks-promoting-it/
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