One in four of the 5 million active advertisers on Facebook has run a campaign targeting people in another country. The way Facebook’s ad targeting has evolved as it expands internationally also shows that the racial categories people use matter less than we think.
from Forbes Real Time http://www.forbes.com/sites/elizabethmacbride/2017/08/22/how-tiny-companies-find-their-identities-and-markets-worldwide/
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