Monday, August 14, 2017

Scarcity, Pedigree, And Pricing: A Look At The Business Of Limited-Release Bourbon

As the market for limited-release and other small-production bourbons grows, so, too, do the range of options for consumers. This is a look at how they are crafted and marketed through the lens of the Blade and Bow 22 Year Old.

from Forbes Real Time http://www.forbes.com/sites/brianfreedman/2017/08/14/scarcity-pedigree-and-pricing-a-look-at-the-business-of-limited-release-bourbon/
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