Gen Zers are even more socially savvy than their millennial counterparts. And because they came of age with online shopping and branded social media campaigns, they have even higher expectations for digital shopping experiences.
from Forbes Real Time http://www.forbes.com/sites/deeppatel/2017/08/16/new-kids-on-the-block-what-e-commerce-leaders-need-to-know-about-gen-z-buyers/
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