Georgia-based Mizuno is using new partnerships and a first-of-its-kind Mizuno Experience Center in an effort to own its backyard and use Atlanta as a beacon to better tell its brand story.
from Forbes Real Time http://www.forbes.com/sites/mike-buteau/2017/08/06/mizuno-using-retail-theater-in-atlanta-to-own-its-backyard-and-grow-brand-awareness/
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