Critical look at the TIffany-Coty perfume license with licensing expert Ira Mayer. Using Tiffany & Coty as an example, this article identifies 5 key factors that must be managed to assure success in licensing a luxury brand.
from Forbes Real Time http://www.forbes.com/sites/pamdanziger/2017/08/19/luxury-brand-licensing-5-keys-to-success-revealed-in-critical-look-at-tiffany-cotys-fragrance-deal/
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