It may seem like the plots for Pixar movies such as Toy Story and Finding Nemo are written in a stream of consciousness but in fact it takes time, trial and error says the company's chief creative officer John Lasseter. He has a magic formula that ensures it hangs together.
from Forbes Real Time http://www.forbes.com/sites/csylt/2017/08/07/john-lasseters-magic-formula-for-creativity/
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