There are no hard-fast rules for when it's cheaper to book hotels directly or when to use a third party site. Hotels like to reward members for their loyalty. Third party sites can be better when you want to scoop up last minute specials or are do not have a preference for a particular brand.
from Forbes Real Time //www.forbes.com/sites/johnnyjet/2017/08/28/is-it-cheaper-to-book-hotels-directly-or-through-third-party-travel-sites/
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