Brands face a host of new risks in a hyper-politicized environment, which have the potential to spring up and go viral overnight. The tragic events in Charlottesville, the Google diversity memo and the Trump CEO councils highlight some ways CMOs and reputation stewards need to protect their brands.
from Forbes Real Time http://www.forbes.com/sites/peterhorst/2017/08/21/how-trump-councils-google-firing-and-charlottesville-events-show-cmos-how-to-deal-with-brand-risks/
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