If everyone can see what’s working and what’s not for their customers, they can adjust. Even more important, if everyone is looking at the same data, it’s more likely that they’ll see the same issues and problems, and take actions that are well aligned.
from Forbes Real Time //www.forbes.com/sites/groupthink/2017/08/23/how-to-stay-in-touch-with-customers-as-you-grow/
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