"Anything disruptive is tremendously challenging because nobody has paved the way. You’re driving and building the road in front of you at the same time," explains Kate Cutler and Tal Winter, founders of bkr, their line of glass water bottles.
from Forbes Real Time //www.forbes.com/sites/elanagross/2017/08/23/how-to-build-a-successful-disruptive-brand/
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