New data suggests companies that offer subscription mobile apps may be leaving money on the table with pricing strategies that either undersell the value of the app they offer, or underestimate how much money users are willing to pay - or both.
from Forbes Real Time http://www.forbes.com/sites/peggyannesalz/2017/08/15/how-much-are-users-really-willing-to-pay-for-subscription-mobile-apps/
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