“Despacito” means “slowly” in Spanish—yet its rise has been anything but. Just 203 days after its launch, the video surpassed 3 billion views, making it the most viewed ever. Erika Ender, who co-wrote the song with Luis Fonsi, tells the story of "Despacito"--and what it means for Latin music.
from Forbes Real Time http://www.forbes.com/sites/zackomalleygreenburg/2017/08/07/how-despacito-became-the-most-popular-youtube-video-of-all-time/
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