wholesalers, distributors, and retailers are more likely to stay relevant if they are able to shift from transactional price-focused relationships to an emphasis on value-added services. We outline 12 benefits of marketing channel partners—seven on the demand side and five on the cost side.
from Forbes Real Time http://www.forbes.com/sites/christinemoorman/2017/08/04/from-transaction-to-value-using-channel-strategy-for-competitive-advantage/
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