Consumers have outpaced retailers when it comes to how they use technology to make purchase decisions. Retailers are now reacting to demand vs. driving it. To regain control, retailers need gather data that is actionable and can impact decision making.
from Forbes Real Time http://www.forbes.com/sites/gregpetro/2017/08/15/four-questions-retailers-need-to-ask-consumers-but-arent-hint-amazon-is/
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