Smart finance apps are partnering to meet the needs of Millennials for simple ways to save and invest money. But marketers need more than a compelling value proposition to drive downloads; they have to deliver clear, consistent and contextual campaigns that are compelling, not overwhelming.
from Forbes Real Time http://www.forbes.com/sites/peggyannesalz/2017/08/14/finance-apps-have-a-millennial-mobile-moment/
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