While you shouldn’t spend energy trying to grow your app or product if it isn’t ready yet, it’s important to think of growth as a part of the design of your product instead of an activity you’ll engage in later.
from Forbes Real Time http://www.forbes.com/sites/forbestechcouncil/2017/08/14/examples-of-how-to-build-growth-into-your-app-instead-of-tacking-it-on-afterward/
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