Consumers are eschewing the middle aisles of supermarkets in pursuit of healthier foods, including prepared meals. When they do venture into the packaged-food aisle, it’s often for private labels. With Amazon about to buy Whole Foods, this trend could shift into hyperdrive.
from Forbes Real Time //www.forbes.com/sites/bryanpearson/2017/08/30/does-whole-foods-need-the-middle-aisle-what-the-shift-toward-fresh-means-for-retail/
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