Does Cheetos' New Mashup Make Sense? A NYC Popup Restaurant Featuring A Celeb Chef

The PepsiCo snack brand has been inserting itself into menu items at fast food chains. Now it's attempting to generate more buzz with a Cheetos restaurant helmed by Anne Burrell. Don't expect the next great chain restaurant success.

from Forbes Real Time http://www.forbes.com/sites/darrentristano/2017/08/09/does-cheetos-nyc-popup-restaurant-featuring-celebrity-chef-anne-burrell-make-sense/
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