Nothing makes for better design than knowing what makes your users tick. But before we can predict how a user will interact with a design, it’s important to understand cognitive biases and the shortcuts our brains take when processing information.
from Forbes Real Time http://www.forbes.com/sites/propointgraphics/2017/08/12/designing-for-unconscious-bias-5-psych-tricks-every-designer-should-know/
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