Like many of the brands we work with at Stackla, the Reach Higher initiative understands that traditional marketing campaigns don’t typically work with tech-savvy Generation Z students. They don’t want to be told what to do; they want to take part in a two-way discussion.
from Forbes Real Time http://www.forbes.com/sites/civicnation/2017/08/09/using-social-content-to-engage-and-inspire-the-next-generation/
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