Omnichannel is the most overused term in the retail industry - but we aren't yet at a place where retail systems are integrated across distribution channels. As a result, the last mile equation has become one of the hardest tests for retailers in order to actually make e-commerce profitable.
from Forbes Real Time //www.forbes.com/sites/gregmaloney/2017/08/28/can-we-stop-saying-omnichannel-and-just-say-retailing/
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