Wednesday, August 16, 2017

Bud Light Advertising Needs To Focus And Make Friendship Interesting

Bud Light has thrown two new strands of advertising spaghetti on the wall. One of which we've seen countless other beer brands try in other forms: "Famous Among Friends." The other an argument for simple ingredients. Will these two strands work together? Let's take them one at a time.

from Forbes Real Time http://www.forbes.com/sites/willburns/2017/08/16/bud-light-advertising-needs-to-focus-and-make-friendship-interesting/
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