Brands Are Big Winners In Mayweather-McGregor Fight (Even The Ones Without Sponsorship Deals)

These days, brands are better equipped to measure the engagement their efforts around a big event produce. Reebok appeared to excel during Saturday's fight between Floyd Mayweather Jr. and Conor McGregor even though it had no official deal in place.

from Forbes Real Time //www.forbes.com/sites/peterkahn/2017/08/28/floyd-mayweather-conor-mcgregor-brands/
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