Box Office: Why $400 Million Wasn't Enough For Tom Cruise's 'The Mummy'

When you're trying to launch a franchise, the quality of that first installment is almost more important than the gross.

from Forbes Real Time http://www.forbes.com/sites/scottmendelson/2017/08/04/box-office-why-400-million-wasnt-enough-for-tom-cruises-the-mummy/
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