Atomization - 64 new vehicle nameplates will be added to the American market by 2022. With AutoPacific's lower vehicle forecast for 2022, average sales per nameplate will drop significantly. This will result in a very expensive marketing war in the auto business.
from Forbes Real Time http://www.forbes.com/sites/georgepeterson1/2017/08/03/atomization-sales-per-new-vehicle-nameplate-will-drop/
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