First of all, every marketer needs to be thinking of themselves as a general manager. Many marketers out there just say they're trying to get budget. Their objective should first be to ask themselves am I efficiently driving growth and innovation for my organization.
from Forbes Real Time http://www.forbes.com/sites/billeehoward/2017/08/06/ask-the-cmo-a-conversation-with-alan-gellman-on-marketing-as-a-lever-of-innovation-and-growth/
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