We are in a period of significant business change that has made it a more challenging time than ever to be a marketer. Whether you are a marketer at an incumbent brand or a start-up, the playing field has become rapidly leveled as technology has become the great equalizer.
from Forbes Real Time http://www.forbes.com/sites/billeehoward/2017/08/20/ask-the-cmo-boxed-cmo-jackson-jeyanayagam-on-marketing-as-a-mix-of-heart-science-to-drive-growth/
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