Over Patagonia's 44 year history it has never aired a single commercial, up until now. From the early roots of Patagonia in 1973, founded by environmental activist Yvon Chouinard, Patagonia has always viewed capitalism with a different lens.
from Forbes Real Time //www.forbes.com/sites/trevornace/2017/08/24/44-years-patagonia-released-first-commercial-clothing/
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