Millennials are raising the next generation of consumers and, as such, are increasing their already significant share of influence and impact on the market. What about this new era of parenthood do brands need to know in order to compete effectively for their more than $1.3 trillion in buying power?
from Forbes Real Time http://www.forbes.com/sites/jefffromm/2017/08/21/a-look-into-the-lives-of-millennial-parents-what-brands-need-to-know/
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