8 Ways Every CMO Can Measure The Value Of Their Customers

Measuring the value of a given customer is always the holy grail for CMOs and marketers. Here's some tips on how to reach that ultimate goal.

from Forbes Real Time http://www.forbes.com/sites/steveolenski/2017/08/01/8-ways-every-cmo-can-measure-the-value-of-their-customers/
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