Content marketing and influencer marketing complement, but don’t replace, one another. Content marketing lays the foundation for influencer marketing — as important as influencer campaigns are to your overall strategy, they have a fatal flaw: You don’t actually control them.
from Forbes Real Time //www.forbes.com/sites/johnhall/2017/08/27/3-reasons-content-is-still-king-in-the-age-of-influencer-marketing/
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