At 77 million, Millennials account for about 1.4 of the US population and yield about 1.3 trillion annual buying power. They are big, influential and they have very specific tastes. Reaching them is not like reaching any other demographic. They are digital natives and live in an omnichannel world.
from Forbes Real Time http://www.forbes.com/sites/annabelacton/2017/08/02/10-things-you-need-to-know-about-marketing-to-millennials/
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