Personal athlete logos, once reserved for the upper echelon of star athletes, have now become commonplace. While journeymen seek to cash in by developing their own brand, personal branding principles only work when you win and are a household name.
from Forbes Real Time http://www.forbes.com/sites/mike-buteau/2017/07/08/when-athlete-logos-go-wrong-is-j-j-henry-really-worthy-of-having-his-own-logo/
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