The chief marketer sits down with me at the Cannes Lions International Festival of Creativity to talk about the festival; the evolution of marketing and the role of CMO; the relevance and power of creativity today; and the power of visibility and voice in driving the business agenda.
from Forbes Real Time http://www.forbes.com/sites/jenniferrooney/2017/07/07/video-forbes-cmo-interview-in-cannes-nissans-roel-de-vries/
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