While specialty brands believe transparent pricing appeals to younger, socially conscious consumers, not all shoppers are convinced theend product is worth thesum of its parts. This story offers three ways brands show consumers they are getting what they pay for.
from Forbes Real Time http://www.forbes.com/sites/bryanpearson/2017/07/25/transparent-pricing-shedding-light-on-the-real-value-of-a-shirt-and-brand/
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