Sunday, July 9, 2017

TK Maxx Celebrates The Friction In It's Customer Experience

There is a lot of talk these days about creating friction-less customer experiences. TK Maxx isn't listening and in their most recent advertisement they celebrate the friction that is an essential part of their customer experience.

from Forbes Real Time http://www.forbes.com/sites/adrianswinscoe/2017/07/09/tk-maxx-celebrates-the-friction-in-its-customer-experience/
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