Here’s one more sign retailers are struggling to engage shoppers: Reward programs, while increasing in number, have 54% member inactivity, according to the 2017 COLLOQUY Loyalty Census. Here’s why shoppers are abandoning memberships, and what retailers can learn from a few disruptors.
from Forbes Real Time http://www.forbes.com/sites/bryanpearson/2017/07/11/the-disruptors-are-coming-how-pampers-kiip-are-redefining-loyalty/
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