Monday, July 17, 2017

The Myth Of Customer Experience: What Asia's Marketers Should Really Be Focusing On

Marketers across APAC now rank customer relationship management as their number one priority, ahead of increased brand awareness. However, investing in every customer experience won’t deliver a positive return on investment – because customers don’t make decisions based on all of their experiences.

from Forbes Real Time http://www.forbes.com/sites/outofasia/2017/07/17/the-myth-of-customer-experience-what-asias-marketers-should-really-be-focusing-on/
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