The U.S. spends close to $1 billion annually on advertising--trying to convince citizens to do the right thing. But now agencies are finding that subtle “nudges” can motivate behavior much better than ads, fines, or deadlines.
from Forbes Real Time http://www.forbes.com/sites/hbsworkingknowledge/2017/07/19/the-cost-effective-power-of-psychological-nudges/
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