When you teach your people to sell and think more strategically about your prospect's business as a whole, how your product might fit, and how it provides real, concrete value, you'll quickly understand that selling strategically is a whole different ball game.
from Forbes Real Time http://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2017/07/21/strategic-value-conversations-win-more-deals-and-crush-your-competition/
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