I'm sure you have an idea of who your competitors are, but do you know who influences your target audience? And, more importantly, do you know what they are doing and saying to influence them?
from Forbes Real Time http://www.forbes.com/sites/forbescoachescouncil/2017/07/07/stop-working-in-your-business-and-start-working-on-becoming-an-influencer/
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