Thursday, July 27, 2017

Starbucks Shutters Teavana: Another Retail Victim or Poor Strategy Execution?

Starbucks announced they are shuttering all 379 Teavana units by the end of next year, ending a diversification strategy that began with some promise but ultimately yielded little other than new brands being incorporated into existing Starbucks locations.

from Forbes Real Time http://www.forbes.com/sites/neilstern/2017/07/27/starbucks-shutters-teavana-another-retail-victim-or-poor-strategy-execution/
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