Retailers’ success today is not so much what they sell, but how they sell it. Retailers must make their stores more interactive to engage customers. That is what experience retail is about. These ideas – High Touch, Story Telling and Community – can inspire retailers to create experiences.
from Forbes Real Time http://www.forbes.com/sites/pamdanziger/2017/07/10/secret-of-retail-success-give-shoppers-more-things-to-do-not-more-things-to-buy/
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