I spoke to Ryan Holiday, author of Perennial Seller, about what he's learned about writing and promoting a book, why some books sell for years and others don't, the most common book marketing mistakes, some of the foundational principles in his book, and why many creatives fear promoting their work.
from Forbes Real Time http://www.forbes.com/sites/danschawbel/2017/07/18/ryan-holiday-how-to-develop-and-promote-your-creative-work/
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