By my estimation, the last time a retailer created a shopping Holiday was when Hallmark created the now ubiquitous Hallmark Holidays (think Grandparents Day, Sweetest Day, Boss's Day, and Secretary's Day. .)—why are these holidays a thing? None, however, have risen to the status of Prime Day.
from Forbes Real Time http://www.forbes.com/sites/neilstern/2017/07/11/prime-day-whats-next-for-retailers-in-developing-their-own-shopping-holidays/
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