Last but not least of my tête-à-têtes during this year’s International Festival of Creativity in Cannes, I had the opportunity to take a deep dive into one of the most buzzworthy tech rebrands in recent memory: multinational computer technology company Dell’s transformation into Dell Technologies.
from Forbes Real Time http://www.forbes.com/sites/aaronkwittken/2017/07/03/liz-matthews-explains-how-dell-technologies-wants-to-drive-human-progress/
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